70th Grammy Awards

The shape of sound.

Brand Identity & Campaign Rebrand for the 70th Annual Grammy Awards.

Bronze ADDY Award — AAF Inland Empire District, 2025

Brand Identity, Graphic Design, Logo Design, Social Media

IDEA

Sound You Can See

The 70th Annual Grammy Awards isn’t just about hearing the best in music, it’s about feeling it. This rebrand reimagines the Grammys as a multisensory experience where sound moves beyond the speakers. The identity draws inspiration from cymatics. Visual patterns created by sound vibrations turning music into form, color, and motion. Every element, from the evolving logo to the gradients, was designed to feel alive, transforming like the music we love to hear.

INSIGHT

The Shape of Sound. Featuring: Malik

The hero poster captures Malik as more than a performer. He becomes the embodiment of sound itself. Surrounded by color and echoing shapes, his motion transforms into rhythm, his presence into vibration. The updated Grammy logo ripples through the composition, visually amplifying his energy and the music’s pulse. It’s a poster of a portrait but also a moment where design, sound, and emotion collide, creating a visual that feels as alive as the performance it celebrates.