Josiah Grant Visual Identity

Redesigning visual identity

Brand identity and logo design for photographer Josiah Grant.

Brand Identity, Graphic Design, Logo Design, Social Media

INSIGHT

Brand Refresh Goal

I was hired to redesign Josiah’s old butterfly logo into something fresh, professional, and more reflective of his evolving work. Along with the new mark, I created business cards to complete his updated visual identity.

IDEA

The Solution

The butterfly remained Josiah’s mascot, symbolizing growth and transformation. To make it more personal, his initials were woven into the mark. What began as a playful, graffiti-inspired concept evolved into a cleaner, more structured logo that better represents his photography style.

Logo Exploration & Refinement

The logo went through several rounds of adjustment, fine-tuning proportions, balance, and form. Each revision brought more clarity and control to the design, resulting in a mark that feels confident, personal, and timeless.

Structure & Scale

This section highlights the proportional system and clear-space rules behind the logo. It demonstrates how the logo's measurements create balance and consistency across different applications.

Color

The brand uses off-white and black for a simple, balanced look. The palette reflects the contrast in Josiah’s black-and-white photography and the cream tones often found in his color work.

Typography

The primary brand typeface is Headline Gothic ATF Round, chosen for its bold look and feel. The type pairs well with the logo’s clean geometry and thickness.

From Old to New

The new logo builds on the same butterfly idea from the original, but refines it with stronger structure and clarity to better reflect Josiah’s creative identity.