HOW Chicago 2025

Design Deeper. Push Further.

Brand Identity & Campaign HOW Design Live Chicago 2025

Brand Identity, Graphic Design, Brand Campaign

IDEA

Chicago 2025

HOW Design Live is a national conference that celebrates creativity, community, and growth within the design world. The 2025 Chicago campaign was made to embrace a colorful, energetic identity that encourages designers to think bigger and create with confidence. Bold colors and patterns unite to express the excitement of design and the power of creativity.

Featured Speakers

This year’s lineup highlights some of the most influential voices in design, including Chris Do, Debbie Millman, Aaron Draplin, and Paula Scher. Each bring their unique perspective to inspire creativity at HOW Design Live 2025.

How Design Chirs Do Billboard Web Mockup

INSIGHT

Ticket Admission

Each ticket uses color for instant recognition, making it easy to distinguish General from VIP access at a glance. Simple, clear, and convenient for attendees.

How Design Ticket Blue And Orange Web Mockup

Badge Credentials

Each badge uses color to clearly define roles such as staff, VIP, press, or attendee, making identification fast and efficient. The design keeps the visual language consistent with the campaign, combining clarity, function, and energy in one unified system.

Exhibition Space

A vibrant yet balanced booth that captures the energy of HOW Chicago 2025 while keeping the focus on the speakers. The design uses color confidently without overwhelming, creating an inviting and professional atmosphere..

Conference Goodies

Exclusive branded items give attendees a way to take the HOW Chicago 2025 experience home. Each piece carries the campaign’s color and energy, offering a stylish way to show creativity beyond the conference.