Doritos Super Bowl LIX

Go-to Gameday Snack.

Special edition Doritos poster campaign for Super Bowl LIX.

Graphic Design, Poster Campaign

INSIGHT

Super Snacks

The goal was to capture the excitement of Super Bowl Sunday through Doritos’ bold flavor energy. Each poster connects a chip flavor to the colors of the competing teams, uniting fans, flavor, and football. The Doritos typography was hand-constructed from chip fragments and digitally refined in Photoshop to bring realistic texture and lighting to life, balancing crunch and chaos within a clean, bold layout.

IDEA

The Taste of Game Day

Each poster connects flavor, color, and place. Salsa Verde represents the Eagles in green, Nacho Cheese represents the Chiefs in red, and Sweet & Tangy BBQ pairs with New Orleans, the host city. Each skyline sits behind typography shaped from real Doritos chips, merging flavor, rivalry, and design into one series.